Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, put it this way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Let’s check out a few examples. It was quite some time ago, I needed to rank the keyword, wire rope clip, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, such as this interesting blog, sue havens toy , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like rigging block, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, publish and share with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, for instance, ATV Winches , nice writing, good content, published on popular site, this article is a good example of article marketing.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, if you don’t use this tool it’s just too bad.